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Airbnb SEO: how your listing will get more visibility

Pass The Keys is a short let and Airbnb management service working across the UK. They’ll take care of everything, from cleaning and laundry to key exchange and pricing optimisation. GUARDHOG is delighted to welcome Pass The Key’s insights into getting more visibility for your Airbnb listing…

Since its launch in 2008, Airbnb has expanded on a global scale, gaining more and more popularity with every year that passes. There’s an increasing number of homes appearing on Airbnb as the popularity of the platform grows – meaning more competition for hosts who want to book out their properties. Would you like to know how to distinguish your Airbnb listing from others and get more bookings?

Follow these seven tips to help improve the visibility of your home on Airbnb through search engine optimisation (SEO). Search engine optimisation is the magic which will help your property appear high up on the listings.

 

  1. React to all initial inquiries within 24 hours. Otherwise, your response will be considered as a late one.
  2. Keep your calendar up to date. Even a simply daily visit to the calendar page will improve your ranking.
  3. Price your Airbnb property smartly. Ensure that the price per night you are marketing at is competitive and in tune with what is currently available in your neighbourhood.
  4. Share and promote your listing on social media. Airbnb, like search engines, gives higher priority to listings that appear more than once across the internet.
  5. Build 5-star reviews. Having good reviews is very important as it is something guests and Airbnb pay attention to from the start.
  6. Create a guest manual: share your favourite local attractions and restaurants with your guests. Including popular tourist attractions will improve your ranking in search results as well.
  7. Maintain an accurate and complete listing. Airbnb hosts are advised to visit the online platform occasionally to stay updated and react to the necessary changes.

 

Would you like some more help making the most out of your Airbnb listing? Pass The Keys can help you be a great host and achieve your goal more quickly, without any hassle.

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